Shop Guide: Our Trunk Show at Azalea

We’ve always had a crush on Azalea’s authentic indie-chic aesthetic: The boutique, located in the fashion-friendly Hayes Valley district, carries covetable and cute items—think: J. Brand and Madison Harding— is everything we love about San Fran’s cool and effortless vibe.

Which is why we were so excited to join them this past Saturday for a special Trunk Show event featuring the Charlotte Ronson spring/summer ’12 collection, and goodies from Sephora! The informal meet and greet was such a great event; Azalea has a fantastic staff—example: just look at how cute Dana and Brisa are!—with an eclectic eye for detail, and an innate sense of fashion that makes them all look as if they rolled out of bed looking perfect. In addition to the Azalea crew, Azalea’s customers are equally savvy, and it was great to spend the day with them, and get feedback from them as well.

Our love affair with Azalea doesn’t end here! Check back on Friday for a few items we couldn’t help but obsess over while we were in town, and see what other San Fran natives love about the neighborhood!


Sneak Peek: Charlotte Ronson Masquerade Collection Set

When we first unveiled the Charlotte Ronson Beauty for Sephora Collection, we did hear that a few of you were hankering for a lipstick set.. and we couldn’t yet tell you what we can tell you now: it’s coming! Enter the new Masquerade Collection Set —just in time for the holidays!

What it is: A set including an eye shadow palette, two trendsetting lipsticks, and a small pouch.

What it does: Charlotte’s All Eye Need Eyeshadows deliver rich, crease resistant, long-lasting color that’s easy to blend and build. Her Petite Kisses Lipsticks provide hydrating properties and feature LFT™ (Light Filter Technology) to automatically adjust their pigments based on your lighting. Keep these items in the snakeskin print clutch inspired by Charlotte’s runway collection.

This set contains:
- 4 x 0.08 oz All Eye Need Eyeshadow Quad in Pamela (matte black with silver sparkle, brown with iridescent sparkle, nude with gold sparkle, pearlized silver)
- 2 x 0.11 oz Petite Kisses Lipsticks in Fabiola (deep berry red, and Hedi, bright pinkish red)
- Small snakeskin print pouch (5.75 x 4″)

What else you need to know:
Charlotte’s friends inspired each product. “As a photographer, Pamela Hanson has a talent for looking at things in unique ways. Her look is equally inspiring, and this palette was created with her singular style and beauty in mind. Fabiola Beracasa is a fashion journalist, the Creative Director at The Hole, a downtown art gallery, and an animal activist. Bold but wearable, this is the perfect shade to take her from day to night. This bright red shade was inspired by my friend Hedi Gores—one of the founders of the LA’s Pressed Juicery. The vibrant color complemented her glowing skin tone and healthy, sunkissed look.” —Charlotte Ronson

See more here.


Shop the Look: Nicole’s Floral Keyhole Dress in People Style Watch

Who: Nicole Richie
What: Charlotte Ronson Floral Keyhole Dress with Belt in Russian Blue
The Way She Wore: Nicole chose the “Anastasia” dress—often nick-named the “Nicole” dress, since she looked so stunning in it— in the royal blue shade. She paired the silk chiffon floral-print with a tan belt and black pumps, finishing off her look with red lips and a sleek top-knot for a cool and subtly elegant look.

Shop Guide
Azalea Boutique — AzaleaSF.com
Shop the Trend — ShoptheTrendBoutique.com
Shopbop — Shopbop.com
Sells & Co — SellsandCo.com


Charlotte’s Picks: A Walk in the Park

What to Wear to Walk Oliver in the Park: Charlotte Ronson Fall 2011 Fair Isle Knit Sweater Coat

Where With: Basia Suede Hidden Wedge Lace Up Moccasin, A pair of denim shorts (Cheap Monday or Isabel Marant), Sunglasses (Moscat X BLK DNM), Proenza Schouler bag.

Wear To: Washington Square Park


Beauty Notes: A Perfect Pony with A Perfect Mess!

We’re not exactly hair experts, but we do know how to create perfectly messy hair. Style Bistro was keen on  Rebecca Breeds‘ playful and punky ponytail, and gave some tips on recreating the super-natural look— using A Perfect Mess! We broke it down for you!
Steps:
1. Begin by creating texture or activating natural waves. Spritz on Charlotte Ronson Beauty A Perfect Mess Hair Tonic. Use a curling iron to curl random pieces if you need a little help. Or try going to bed with wet hair for a really natural way to bring on the texture.
2. Next, backcomb hair through the crown, draw out  a few face-framing strands and pull tresses back into a ponytail. Make sure to maintain volume through the crown and not secure the ponytail too tightly.We back comb, then spray more A Perfect Mess, let it dry for a few seconds and back comb a bit more for hold.
3. To finish the look, backcomb the ponytail and mist the whole ‘do with a little hairspray. If your hair is limp: skip the hairspray and stick with more A Perfect Mess: it’s lighter and wont weigh hair down!