Shop Guide: Our Trunk Show at Azalea

We’ve always had a crush on Azalea’s authentic indie-chic aesthetic: The boutique, located in the fashion-friendly Hayes Valley district, carries covetable and cute items—think: J. Brand and Madison Harding— is everything we love about San Fran’s cool and effortless vibe.

Which is why we were so excited to join them this past Saturday for a special Trunk Show event featuring the Charlotte Ronson spring/summer ’12 collection, and goodies from Sephora! The informal meet and greet was such a great event; Azalea has a fantastic staff—example: just look at how cute Dana and Brisa are!—with an eclectic eye for detail, and an innate sense of fashion that makes them all look as if they rolled out of bed looking perfect. In addition to the Azalea crew, Azalea’s customers are equally savvy, and it was great to spend the day with them, and get feedback from them as well.

Our love affair with Azalea doesn’t end here! Check back on Friday for a few items we couldn’t help but obsess over while we were in town, and see what other San Fran natives love about the neighborhood!